Jelmer Moorman graduated as a psychologist at the Groningen University in 2006. He followed on to study at the Design Academy Eindhoven were he soon developed his personal way of working by combining smart and functional designs with seemingly effortless lines and colors. His biggest challenge is to design innovative products which don’t alienate but surprise you and function in an intuitive way.

The designer’s products show his love for psychology as well as his passion for function and product experience. He hopes to continue researching and developing, and thus combines his ongoing studies with his own experimentation. With his natural compromise on consistency and quality, the designer sees his immediate potential in developing and adapting products for the production industry.